Richard Weekes & Co has assisted the ATO in implementing a series of major initiatives under its 'Reinventing The ATO’ blueprint. They include:

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• Revised thousands of complex content pages on the ATO website (ato.gov.au) into simple, easy-to-follow English; rewriting, editing and rationalising the content for dozens of topics, some up to 300 pages filled with jargon outside the comprehension of the average reader;

• Developed and implemented new “Content Model” and publishing strategy for ATO’s digital offering; facilitated internal training workshops across Australia for key ATO staff;

• Rewrote over 180 high-volume letters (directly impacting tens of millions of personal external interactions with taxpayers and stake-holders) into simple, easy-to-follow English;

• Assisted in moving over three million taxpayers onto revolutionary MyTax platform, minimising public inconvenience and complaints;

• Delivered a 144 page 'Strategic plan' for the ATO to develop and embed their 'Building Trust and Confidence' program with both internal and external stakeholders.

• Assisted in developing and implementing a new “Small Business Newsroom” from concept to live launch in six weeks;

• Drafted a 170-page Style Guide for ATO Outbound Interactions (letters, emails, SMS) which involved developing a set of 'ATO Outbound Capability Principles' to guide the development, management and use of correspondence in the ATO;

• Advised the Tax Commissioner directly on key communications outputs such as public speeches and the ATO Annual Report;

• Liaised with over 400 of the ATO’s senior management and communications staff on more than a dozen separate communications projects around Australia.